It is our mission to discover and recommend the best ultralight backpacking gear on the market. We do so by conducting a mixture of marketplace research, statistical comparisons, and product testing. And we bring with us decades of collective hiking and outdoor industry experience. But we couldn’t do it without you.
Adventure Alan & Co is made possible by our readers. If you make a purchase after clicking, we may earn an affiliate commission at no additional cost to you. This vital support allows us to continue testing products and producing buyer’s guides on your behalf. What’s more, it signals to brands that ultralight gear still matters. Thank you for purchasing from our affiliate links!
Our product assessments are based on our own independent opinions, testing, and research. We do not represent the brands we work with. We do not recommend products we wouldn’t use. You cannot purchase your way into our gear lists or buyer’s guides. Read more about our gear philosophy here.
We acknowledge the existence of a financial incentive to promote our affiliate partners. We are aware of this bias, and strive to write from as neutral of a perspective as possible. Though we try our best, the existence of our affiliate relationships means we cannot be perfectly, 100% neutral.
Many of the products we review and recommend have been purchased with our own funds, while many others were provided to us for testing by our affiliate partners. Whether a product was purchased or provided does not materially influence the nature of the review. If we receive a complimentary product that we dislike, we would simply move on without reviewing it.
We work with a number of affiliate technology partners, including AvantLink, Impact, Refersion, GoAffPro, CJ, Affiliatly, Amazon, First Promoter, and Enlistly. We have an affiliate relationship with many businesses including retailers such as REI Co-op, Backcountry, and Moosejaw; mass-distributed brands like Patagonia, Outdoor Research, and Black Diamond; and Ultralight Cottage Industry brands such as Zpacks, Hyperlite Mountain Gear, and Enlightened Equipment. This list is constantly evolving and we are always seeking new partners. However, we will only partner with brands who manufacture products we would actually use. We reject more partners than we accept.
Starting in 2023, Adventure Alan & Co will offer sponsored content services, sometimes referred to as the “Ultralight Spotlight.” This allows brands to pay us directly to provide additional coverage for their products that we may otherwise not have produced. This includes gear reviews, brand coverage, homepage placements, sidebar callouts, and social media or email features. It does not include placement onto gear lists and buyer’s guides. The following guardrails are in place to maximize editorial honesty and independence with regard to sponsored content.
- Sponsored content and placements will always be labeled as such
- No sponsor can buy their way onto our gear lists or buyer’s guides
- We will only agree to produce sponsored content about products that we ourselves would use
- Sponsored content will still be based on our own independent opinions and research and will not shy away from calling out flaws
We want to earn your trust as a reader. We hope that this affiliate disclosure and sponsored content transparency helps achieve that end. If you have any questions or concerns about this affiliate disclosure or sponsored content, please drop us a line in the comments. Thanks – Adventure Alan & Co.